Genavieve Fairbotham, Founder of Visionary Ops

Helping entrepreneurs scale without burning out, Visionary Ops has quickly made its mark as a strategic and operational partner for online businesses. But its founder’s journey began with a big decision – to make Dubai her base for business and family life.

What motivated you to start your business in Dubai?

“I was drawn to Dubai for both personal and professional reasons – the vibrant lifestyle, the city’s incredible energy, and the endless opportunities for business growth. On a personal level, I wanted the outdoors lifestyle for my family. Professionally, Dubai is a dynamic hub that connects me not just to the UK and Middle East, but to a truly international market. It felt like the right move to expand my reach while staying aligned with the kind of clients and work I love.”

How did Luxe assist you in establishing your business?

“Luxe set up my visa and business licence. They were instrumental in my setup and establishment in the UAE.”

What challenges did you face during the setup process?

“Honestly, I didn’t face any challenges. Luxe handled everything for both my initial setup and renewal – they’ve been brilliant!”

What advice would you give to entrepreneurs looking to start a business in Dubai?

“Take the time to understand the setup process and work with people you trust – I couldn’t have done it without the right support, guidance, and advice. Dubai has incredible potential, but the admin can be overwhelming if you’re new to it. Having clarity on my business model and staying flexible was key. Also, lean into building relationships – so much of the opportunity here comes from genuine connection and word of mouth. The people, local and expat, are so lovely!”

How do you envision the future of your business in Dubai?

“I see Dubai as a long-term base for growing Visionary Ops into a leading strategic and operational partner for online businesses across the region and beyond. My goal is to continue building deep, high-impact client relationships while expanding into more international markets. I want to grow a small but powerful team here, offering seamless support to entrepreneurs so they can scale with confidence — knowing their business is in incredible hands.”

If you’re ready to scale with clarity, confidence, and a team that truly cares, Visionary Ops can help. Book a coffee today — and start making it happen

If you’re a Luxe Incorporations client and would like to share your success story, email [email protected] – we’d love to feature you next!